How do I get my business on AI search?

To get your business on AI search, do two things. Set up the free business profile each company gives you (a listing with your name, address, hours and website), and make sure the assistants can read your website. There's no single sign-up for "AI". Siri, Gemini, Copilot and ChatGPT each take business details from a different place.

Checked 11 November 2026. Some of these are new features, so the details may change.

Which listing feeds which assistant

Assistant	Where it gets business details
Siri and Apple Maps	Apple Business (it replaced Apple Business Connect in April 2026)
Gemini and Google's AI answers	Google Business Profile, plus Google Search
Copilot	Bing Places for Business, plus Bing search
ChatGPT	ChatGPT Business Hub (businesses that sell online, today; shops outside the US join a waitlist, and services are "coming soon"), plus web search

All four listings are free. Apple says Apple Business is free in the US and more than 200 countries and regions, including Ireland and the UK. Google says you can add or claim your profile at no charge. Microsoft calls Bing Places a free platform. For ChatGPT, see our ChatGPT guide.

No one can promise an assistant will mention you. A listing makes sure the facts it has about you are right.

How to get your business on Siri

Siri and Apple Maps use Apple Business, which replaced Apple Business Connect in April 2026. Apple says it's free in more than 200 countries and regions, including Ireland and the UK. Apple says the details you give it appear in Apple apps, from Maps to Siri.

1. Go to Apple Business and sign in.
2. Search for your business and claim it, or add it.
3. Check your name, address, phone, hours and website, and add photos.

Apple's search robot, Applebot, also reads websites for Siri and Spotlight. If your website blocks it, Siri has less to go on.

How to get your business on Gemini

Google says there's nothing extra to do for the AI answers in Google Search. They use ordinary Google Search. So:

1. Claim or update your Google Business Profile, and keep it current.
2. Let Google read your website (don't block Googlebot).
3. Make sure your site says what you do, where, and your hours, in plain words.

Google also says you don't need special AI files or extra code.

One setting to know: if your website blocks Google-Extended, Google won't use it to answer questions in the Gemini app or to train its AI. Google Search isn't affected.

How to get your business on Copilot

Copilot uses Bing. Bing Places for Business is Microsoft's free listing (now at bing.com/forbusiness). You can import your details from your Google Business Profile, so you don't have to type them again.

ChatGPT

Businesses that sell online can set up a free profile in ChatGPT's Business Hub today. Shops outside the US join a waitlist, and service businesses are "coming soon". Steps are in How do I get my business on ChatGPT?

The part every assistant shares: your website

Each assistant also reads websites with a search robot: OAI-SearchBot (ChatGPT), Applebot (Siri), Googlebot (Google's AI answers), Bingbot (Bing, which Copilot uses), PerplexityBot (Perplexity), Claude-SearchBot (Claude). If your website blocks one, that assistant has less to go on. OpenAI says sites that block its search robot won't show in ChatGPT's search answers, and Perplexity recommends allowing its robot so your site appears in its results. Microsoft says Copilot relies on the same crawling as Bing search. More on this in How do I get my business recommended by ChatGPT and other AI assistants?

Can AI assistants read your website? Check it free

This guide is written by Sitecomb, which makes the free check below. Sitecomb gives your website a free website quality score in six areas. One of them, Found online, looks at whether search engines and AI assistants can read your site. It takes about a minute, and you don't need an email.

Check my website free →

Common questions

Is there one place to put my business on all AI assistants?

No. Each one uses its own listing, plus your website. Set up Apple Business, Google Business Profile and Bing Places, and ChatGPT's Business Hub if you sell online.

Will claiming these make AI recommend me?

No one can promise that. Claiming keeps your details right. Assistants still decide what to say from the web, including your website.

Do I need a special AI file on my website?

No. Google says you don't need special AI files (such as llms.txt). Having one does no harm.

Do I need to pay someone to get on AI search?

No. All the listings above can be claimed by the owner. Be careful with anyone who promises a place in AI answers.

Sitecomb checks whether your website lets Google, Bing (Copilot), Apple (Siri), Perplexity, ChatGPT and Claude read it, as part of its Found online area. It's one of six areas in the full report.

Updated: 11 November 2026.